We all know what Domino’s pizza box looks like! Even a kid who looks at that box from a distance becomes giddy and his excitement can be seen from his face because he knows that his parents have ordered pizza for him. Can you guess how he knows that his parents have ordered pizza?
Yes, because of the packaging box and a logo. All those blues, whites and reds have become a symbol in his mind. A symbol that reflects a particular brand. Think of the heights that box and the logo of Domino’s have led the company too. Your business can achieve those heights too... Yes, that is possible if you opt for a product designer that can create magic for your business too.
A Good Design leads to a Good Business
Product Designing is a fusion between creativity and innovation, where the art meets the science and what comes out of it is a combination of aesthetics and functionality. Good design has the capability to boost your business and provide an edge to it as well. Social Media platforms like Dribble, Behance and even Instagram have the potential to lift up a creative work and make it a trending statement. And to set a trend via their product is a dream that every businessman has seen night and day.
Let us now understand the advantages of product designing for your business in a better way!
Brings a sense of unity to your brand
What more can a business owner desire for then both his employees and customers feel connected to the brand? A sense of unity can be brought via a brand where people and you yourself on being associated with your brand will feel connected. Designing a brand logo or product will boost your brand identity and will bring uniformity to your brand.
Creativity has the power to capture the gaze of its spectator and creative design has the power to capture the essence of your brand and product to make the consumer feel the need to stay connected with it.
Makes you a tough competitor
Because of the continuously growing competition between companies for similar products and services. Your company can fight this hidden battle by boosting your creativity and coming up with strategies that can contribute to your stability in the market.
Adds Goodwill to your business
A business organisation that is a strong competition in the market and further, has dedicated fans for its products and services surely gains respect and goodwill in the global market both for its owner and employees. People dream about working in companies like Apple, Amazon, Rolex, Facebook, BMW and many more because they have fame and goodwill and working with any of these will make any professional’s dream come true.
Improves Commercial Result
Yes, you read it right. A perfect design can boost your sales as well. There are people out there who buy products by looking at each and every aspect of that product and one of the key elements of those aspects is product design. An aesthetically pleasing product will catch the attention of many and will make them buy your product.
But designing a product is not a cakewalk. You need an artist with the mind of a businessman. One who is able to sell a product just by its design. You need a craftsman who can incorporate your vision into the product and bring it to life. Let’s dive into it and quickly go through the skills of a perfect product designer.
A Product Designer has to have:
The art of infusing the spirit of the business into the product
The ability to understand the requirements of the user and designs the product accordingly
Understanding of the raw materials required to build the product
A good understanding of the cost and price required to build the product
Effects of the new product onto the existing one, the new product should not cannibalize the existing product.
Neglecting a product design may cost you and your business a lot more than you think it will. Having a prejudice against product designing that it will only add a cost to your product and not opting one may lead to a failure of your product. These minor decisions can lead your business to profits. Make smart decisions.