Since we are human, we tend to change our behaviour. Every time we experience a sudden strangeness or to say maybe our “hormones kicked in” our attitude towards that respective thing/ person changes. Then, how can we be as sure about that as a designer our work will definitely be taken well by the users or their opinion on it won’t change with the time? Therefore, design researchers had to come up with something that can tackle this situation for a long period of time. Behavioural change is a complete theory in itself that will help the designer to design their work in such a manner that their user experience won’t end in a tragic way.

Considering the study of human of psychology in regard of design, it is given that the human behaviour can change rigorously with time; designers had to come up with a way where their designs had the power to sustain this. Trends come and go but they pose a major impact on our behaviour towards the product we are using. For instance, a sudden shift towards the dark-themed UI design caused a flurry in the design industry. Designers had to adapt and adopt the same theme in their UI so that their work doesn’t look outdated and change the mood of the user towards their application/site. It was about the survival of the design thus, on a serious note, a designer must study the brand of behaviour change in order to make designs that do not go down with time or the mood swing of their respective user.

Further, it became the need of the hour that the design should be convincing enough to the user that they can stick to it rather than switching.

Tips that can help designers to sustain change in human behaviour:

• Unique yet Simple Design

Creativity will definitely catch the eyes of your users and will lure them to explore your UI but a good designer will always remember to create a balance between creativity and simplicity. Balancing the two is pertinent as it should not be too difficult for your user to navigate through your UI Design because ultimately your UI design will decide the user behaviour around it. The design should be high in aesthetics so that the user will never get bored of it and moderate enough to handle it with ease.  

• Design Communication

Words can talk and so does the design. Your design should speak to the user. For instance, your graphics, images or animation should be such that they become easy to speak their purpose to the user. One big reason for the users to leave any site or uninstall any application is that they were not able to connect with it. And, trust me you don’t want that to happen with your design.

• Motivation as a Tool

Use motivation as a tool that can help you to stay in touch with your user. Here, I am not talking about the motivation for your design rather I am talking about motivating your user to stay with you. For example, if you are designing a UI design for a health application then you can add the features of awarding them a badge when they finish a particular task. These badges will inspire them to stay with your design. Humans become happy and there is a sense of self-pride when they are awarded. You can take advantage of such behaviour by considering them a part of your UI design.

• Learn to Adapt

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Time change, trends change and so does the demand of the user. Therefore, the designer’s work is never-ending. The designer needs to keep upgrading himself and his work along with the time which will make your users have bonded with you. They will wait for the new upgrades to see what you are going to do. Remember the times when people are so excited for the upcoming Apple updates and the buzz is ever-present in the market. This is how they keep their users in check as they give importance to their user’s user experience with their product.  

• Take Feedback

Your user should be your biggest support. If you consider yourself relying and continuously checking up on them this will build a trust among you two, therefore, there will be the least scope of your user switching their behaviour. Test and validate is the key ingredient for any good UI design. Taking feedback based on their testing will never let your user feel interested in your UI  design because that will be something they have to choose for themselves and will feel connected with it.

Conclusion

Humans tend to change their mind or behaviour with time but this does not mean a full stop for you. Try to blend in with both the trend and user satisfaction; this strategy will enhance your user experience to your design and will keep you two connected. User Experience matters and so does the user interface, though the behavioural change of the user can create obstacles in your creativity a good designer is one who understands and maintains rhythm between the two.