Your look – your brand identity – should stand for your company, simply and accurately. It should attract the consumer in to find out more. The design works as an symbol that makes your business or organization easily recognizable on your website, and your advertising material.
What makes a good logo? I keep these qualities in mind when designing for my clients:
• Memorable
• Simple and clean
• Effective
• Relevant
• Builds trust
• Stands out from the competition
Before a customer approaches your company, they have an impression of you built somewhat on your logo. If the logo is visually appealing and well designed, the potential client may want you over the competition. Your logo can say a lot, either positively or negatively -- and is the first opportunity you must pique the consumer’s interest.
Some business owners consider a logo to be insignificant or an extra – but it’s a top primacy and an indispensable part of any budget. A well-designed logo says a lot about your dedication to your business and can become a reliable trademark to consumers for years.
Principles for Logo Design
Below are logo design principles, that you may find helpful when designing a logo full of creativity and motivation.
A Bit of Retro
Simplism is not a brand-new idea, in fact, it has been for a long time. To some extent, Simplism itself is a part of the retro. Let alone designing a logo, solely mixing some retro elements, you will know that retro is Simplism somehow.
The Retro Simplism style manages to use a simple font and clear line drawings. A key feature is its slim lines and slim drawings.
The retro color scheme is effective if used correctly. The feeling of the Retro scheme that gave us is robust. Its benefit is that it allows you to choose the concept and use various old styles. The logo will be perfect in a century color scheme if you can handle colors well.
Use Curves
Transforming all kinds of ideas into logo curves always makes a difference. Logo curves and shapes are just as signatures, which denotes for a person, or a brand. The letters, curves, and shapes completely help viewers remember the logo. The Whole Lot in the logo plays a part in user recognition. Your ideas are the prior thing to make your logo stand out.
It is a good idea to add your hand sketches or other artistic elements into your logo. Logos usually look like a piece of art when this strategy is applied in design.
Innovate Text Logo Design
Conclude Catchwords
Even Though flat text logo is widely used in logo design; we advise you modernizing a simple text logo on your own. If your brand or product has only a name, it indicates no meaning or spirits. Then you would be better off thinking outside the box and adding up some ideas to your text logo design. Focus on logo text and create a unique catchword.
English letters are associated to geometry. The style of the letter differs much. Fonts for logo design play an important part in styles. So, we often see vogue text, retro text in effective logo design. They all look terrific in numerous fonts.
Use A Good Font
After getting the font that fits for your logo design style, you should neatly blend and modify other aspects to make sure they look amazing, vibrant, and useful together
The retro color scheme is effective if used correctly. The feeling of the Retro scheme that gave us is robust. Its benefit is that it allows you to choose the concept and use various old styles. The logo will be perfect in a century color scheme if you can handle colors well.
Colorless: Leave Logo Black and White
Most Simplism logos use black and white tones, like the Nike logo does since the B&W color style makes people feel real naturally.
Though colors do play an important role in some cases, it is not everything. A good designer NEVER puts colors first. Let us say you want to add colors and show warms or other feelings in the logo, it is recommended to apply colors after a gratifying blend of elements. If the logo is ugly in B&W, making it colorful will not make it any better.
Don’t Beautify Too Much
It is the last but most valuable advice. That is, we should never beautify the logo too much when designing a logo.
To have a creative and simple logo design, there are piles of ways to do it. However, a wonderful impression that a logo leaves will come to an end when we prepare to beautify it well. In order to get a smart logo, we just need to adopt the opposite ploy
It is best to apply a flat design strategy to create an intuitive and simple logo with no redundant message.
Wrap up
Minimalism strategy makes a logo last long. A fine Simplism logo enjoys an eternal beauty. A good simple logo shares its souls with all users and encourages its users, which makes the logo everlasting. A good simple logo design survives in the end when time flies.
