For most businesses, having the right answer to the client’s difficulties is the key to success. On the other side of the spectrum, the most successful companies in the world nowadays are using DESIGN to guide the clients into finding their firm as, not just the right, but the easy answer to their concerns. In Spite Of the success of companies, many executives are still hesitant to invest in good UI/UX design to improve their performance and accelerate up profitability.
On the surface, investing in an improved user experience may seem unnecessary. While departments like research and marketing still deserve your attention, a fair amount of understanding and evidence may convince you and your stockholders to invest in improving the overall online experience of your customers whenever they interact with your website.
Importance of a Good Website design
Your website is one of the most essential aspects of your brand’s digital presence and you must design it perfectly. Your website is also the place where you foster your potential leads to get conversions. So, you just cannot afford any website fails that may cause your prospects to bounce off your website.
How do you determine that your website design is good enough? Let us check the following aspects:
Brand image
Your website signifies your brand and everything that it stands for. It is usually the first thing people look at to get to know a brand. A good website design plays a significant role in establishing the best first impression.
Color
If you already have chosen colors that align with your logo and other brand identity elements, then it MUST be used on your website as well.
Layout
It is important to keep your website layout simple, clean, and designed in a way that draws attention to the most important components.
Fonts and typography
The thumb rule for picking a font is that it should be easy to read and visible on the chosen background color thus reflecting your brand personality to the fullest.
Website accessibility
The website should be designed in a way that makes it available to all. It will not only make the user experience better but is also needed by law.
Site navigation
One of the greatest benefits of a good website design for the audience is that it can help them navigate the site easily. The ultimate goal of anyone visiting your website is to swiftly find the information that they are looking for. And your website design ought to make that process easier and help visitors navigate your website without getting lost.
The more user-friendly your website is, the more likely it is that people will participate with your content and take the desired action. A good website design is aimed to provide the best user experience, which ultimately transforms into conversions.
How does a good web design help the business?
Let us look at the 8 different ways in which a website design helps the business.
1. Offers a Better First Impression
Having a website that is professionally designed ensures your site will give visitors a good first impression. Amateurish websites can come across as unprofessional and less credible.
2. Supports Keeping Up with Competitors
To keep up with competitors you need a website that is outfitted with the latest design trends, which can be achieved through a professional website design.
3. Boosts Revenue
A professional, well-designed website will attract more visitors and boost revenue as a result.
4. Enhances Search Rankings
An outdated and unprofessional website will only obstruct search ranking performance, so it is best to move forward with a professional website design so that your website keeps moving up in rankings among popular search engines like Google.
5. Decreased Bounce Rates
A professional website design will not only attract visitors to your site but also help to explore what your business has to offer.
6. Saves Money
By having a professional website design in place from the beginning, you prevent having to update an amateurish website that was designed inadequately, which saves you money.
7. Makes it Easier to Add Future Website Functionality
If you wish to add some additional functionalities to your website down the road, a professional website design will give the foundation needed to do this task easily.
8. Proves Consistent Brand Identity
Establishing a consistent brand identity is important for building business credibility and trustworthiness. Having a professional website helps you convey your brand’s story more efficiently.
International Brands that gained A LOT from good website design
HubSpot
In a recent major duplication of HubSpot, the company decided to re-think the user experience on its website, starting from the ground level with user feedback. They examined entirely new conversion methods, copy messaging, and even visual treatments. As part of the development, they pushed numerous experiments live, and rehearsed with each piece of feedback, putting the user in control.
As a result, the conversion rate doubled and even tripled in some areas. As HubSpot receives upwards of Millions of visitors monthly, one can imagine the blow this had on revenue.
Virgin America Website Revamp
Virgin America was on a quest to make flying fun again. In the year 2014, the airline agreed to revamp the digital travel experience, and to meet the needs of modern travelers, create the world’s first responsive airline website. The company decided to design and engineer a new digital platform that could answer modern travel needs and behaviors.
After successfully testing the new website design against the old, Virgin America’s revamped responsive website was released. The new website had surpassed performance goals and giving a revenue blow to the company.
Cathay Pacific
Cathay Pacific Airways is well-known for its leadership in embracing new technologies. For company employees, a set of people work full-time to answer questions and book travel. Working with a design consultancy, Cathay Pacific established a new online portal called TravelDesk, a one-stop-shop for staff travel.
Bank of America
The giant bank identified and funded a UX revamp project to enhance its online enrollment application for online banking. In developing the business case, the design team identified the percentage of customers completing the process as the primary metric.
Prototyping and testing various website design solutions with percentage as the primary success metric proved a successful website design strategy. The very week the new registration form went life, the yield metric almost doubled, and exceeded the desired Return on Investment benchmark. This was a win for the website design team, as well as the business unit that sponsored the project.
Conclusion
The website should be designed keeping in mind the audience you cater to and should ensure that it offers a good user experience. There are a lot of other advantages of a good website design for both your business and your audience.
A well-designed website can help you form a good impression of your potential customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides a good user experience and helps your website visitors access and navigate your website with ease.
