Choosing a colour scheme for a website is never an easy task. Do you use the colours of your organisation or a colour scheme that has the most impact on site visitors? It's a science to figure out the psychology of different colour selections and how they affect individuals.
The hypothalamus responds to colour by releasing hormones that cause emotions to be triggered. Your conduct, especially your purchasing habit, is influenced by your emotions. Between 62 and 90 percent of purchasing decisions are made purely on the basis of colour. The proper colours may help you improve conversions and create an emotional connection with customers.
Various sectors, of course, should focus on different colour selections. The proper colour choice may give your website a tone, a sense of trust, or even legitimacy. While you may play with with different colour combinations to make your brand stand out, it's crucial to understand which colours are associated with particular industries and how to instil trust in your brand from the moment a user comes on your website.
Best Color Scheme for Your Industry
Spend some time researching competing websites to choose the ideal colour scheme for your sector. You'll probably see a pattern. Combine that information with the psychology of colour selection to create a scheme that appeals to your target market. Don't be hesitant to add a splash of colour to a CTA button and split test to discover what performs best in terms of conversions.
Formula for building a brand color scheme
Obviously, there is no one-size-fits-all approach to choosing a colour palette for your branding. It's difficult and dangerous to assign hard and fast standards to abstract concepts like brand identity. However, because the procedure may be intimidating and perplexing, some assistance is beneficial. Here, we'll walk you through our method for creating a colour scheme that you can use as a framework rather than step-by-step instructions.
1. Plan on choosing 3 colors
You'll need a foundation, an accent, and a neutral. Color schemes for brands can range from one to four colours, depending on the kind (see below), although even monochromatic schemes require some variation in hues for various purposes.
2. Select a foundation.
Which of your brand's personality characteristics is the most important? Your base colour should not only reflect the most prominent feature of your brand identity, but also appeal to the target demographic you're attempting to attract. The remaining colours will be chosen based on how well they complement this one.
3. Decide on your accent.
After your foundation colour, your accent colour will be the one you utilise the most. This is more difficult than picking your foundation colour since there are more constraints: in addition to matching a brand personality characteristic, your accent colour must also aesthetically complement your base colour and please your audience.
4. Selecting a neutral
Your neutral colour will almost certainly be a backdrop colour, selected to avoid drawing attention to itself. Typically, several shades of grey are used, although beige, whites, and off-whites can also be used. Black is another choice but be aware that it tends to dominate any colour scheme in which it is used.
Here are some examples highlighting the best colors according to the industry.
Hospitality
From hotels to salons, hospitality is a broad term. Using colour psychology, hotels may really increase reservations. Brown is a warm and welcoming colour, but a flash of blue on the CTA button might entice visitors to reserve a stay.
When designing a website for a salon or spa, colours that conjure up images of wellness and nature are a wonderful choice. Colors found in nature, such as green, brown, and sky blue, can be used.
Restaurants
The majority of restaurant websites use a simple colour scheme that comprises brown, red, white, and black. These colours may be seen on a lot of food-related websites. Of course, some fashionable designers use extra colours to draw attention, which may be effective, especially in such a busy market.
One of the reasons for the use of black and white is that food photos stand out more against a black or white backdrop. Red has traditionally been linked with inducing hunger in individuals, however there is some dispute about how successful this strategy is now that more people are aware of it.
Blue is a hue that is frequently linked with poison; therefore, experts suggest staying away from it when it comes to food. There aren't many naturally blue dishes, which might explain why it's not a good fit for restaurant websites.
Medical
You want to create sentiments of security and confidence while designing a medical website. The colour blue is frequently associated with reliability. Blue is also an excellent choice because it is a hue that both men and women like. The colour palette of many medical websites is white and blue. This keeps things simple, and the blue colour gives the user a sense of security.
You wouldn't use the colour red, for example, because it's associated with blood. A red and white colour scheme may potentially deter potential patients.
Financial
Have you noticed that many banks employ a blue and white colour scheme similar to that of medical websites? This evokes sentiments of security and trust once more. When you deposit your money with a financial institution, you want to feel secure.
When it comes to money, green may appear to be an obvious option, yet most people connect green with nature. So, unless you're a green banking institution, you might want to choose a different colour scheme.
Construction
Brown, orange, and blue are popular colours for construction websites. While you have a wider colour palette to work with, it's still a good idea to consider the message you want to send. Orange is an excellent colour to choose if you want to communicate vigor and excitement. Browns are a good choice if you want your visitors to think about the planet. If you prefer a more general and safer colour option, go with blue, which also conveys confidence in you and your business.
In any design, don't be scared to use a lot of white. White is a generally neutral colour. Then, using your headers, images, and CTA, you can add some colour.
