Augmented Reality: The Future of the Automobile Industry

What if you could take a test drive of your favourite car from your home? Sounds electrifying, right?

Autonomous driving has been the central concept in the automobile industry over the last few years. An extensive amount of research has been carried out in turning self-driving cars into reality. But do you know what is that one loophole that is still resisting this vision to come into existence? The answer is the heavy loss faced by the automobile industry while conducting test trials. Now, as Augmented Reality (AR) has entered into the scenario, researchers won’t have to deal with this issue anymore. AR has given a sigh of relief to the automobile industry. Not just only conducting test trials, but AR empowers the retail automobile industry to enhance customer experience by introducing product customization. Buying a perfect car that suits your requirements is so easy using AR today and that too without the inconvenience of visiting several automobile stores. There have been a lot more benefits of AR in the automobile industry and we are going to explore most of them in this blog. We will prove that “Augmented Reality is the future of the automobile industry” is not a vague statement now. Let’s begin now.

Why is AR a promise to transform the Automobile Industry?

The automotive industry falls in the category of trillion-dollar industries as of today and its exponential success graph is proof that it adds a momentous value to a nation’s economy. Therefore, it needs to expand. AR has the true potential to shape a better future for this industry. Let’s dive deeper and understand how Augmented Reality is a great promise to transform the automobile industry.

Improving Customer Experience

• Highlighting popular landmarks, restaurants, and shops.


• Displaying driver’s social media feeds.


• Rendering 3D product visualization.


• Vehicle configuration and reinforcing interaction.


• Magnifying computer vision ecosystem using SLAM.

Augmenting Sales and Digital Stores

• Redefining vehicle sales.


• Implementing easy online purchase of vehicles.


• Realizing a customer-centric sales approach.


• Digitization of showrooms.


• Solving exhaustive limited inventory problems.

Providing Technical Assistance

• Boosting customer education.


• Overlaying driving data onto real-world objects.


• Generating contextual information.


• Designing virtual studios.


• Framing interactive navigation systems.

Enhancing Car Safety

• Adding several layers of safety.


• Conducting test trials without accidents.


• Building safety mobile applications.


• Setting up collision warnings.


• Weather forecasting.

Product Customization and Assessment

• Providing life traffic data.


• Bringing travel information in the driver’s line of vision.


• Incorporating advanced driving assistance.


• Autonomous driving predictions using ML Algorithms.

Repair & Maintenance

• AR glasses for easy maintenance.


• Enabling voice inspection.


• Self-learning of cars towards integrating gestures.


• Effortless calls answering.


• Identifying faulty vehicle integrations.

Some Real-time Use Cases from the Industry

• Photorealistic 3D models of a car using Audi’s car configurator app.


• Exploration of a vehicle through Jaguar’s Land Rover iGuide app.


• Audi introduced the world’s first fully digital car showroom at Audi City London.


• Hyundai launched an AR automotive sale too to demonstrate the performance of its new i30 hatchback.


• Nissan has presented its Invisible-to-Visible technology (I2V) concept in CES (Consumer Electronics Show) 2019.


• AR HUDs are available in a variety of car models including Chevrolet Camaro, Mazda6, Toyota Camry, and Lexus LS 500.


• Mitsubishi’s AR glasses.

Towards a Clean and Better Future

To wrap up, we can conclude that AR is going to take over the automobile industry and there will be no stepping back from the augmented world after that. AR adds computer-generated inputs over the real-world objects, providing an unmatched and galvanizing experience. We still have a long way to go to accomplish what we have just discussed in the blog but there is no doubt that all of this will start making sense once we will uncover the indubitable potential of AR. AR is one of the most promising technologies of this epoch and certainly, we can’t expect today that how things will turn out tomorrow.