Let’s say you subscribed to a newsletter from a company and immediately fell behind the times as if you missed a hundred letters before the most current one. This is due to the fact that fresh newsletter signups only receive emails that arrive after they sign up. Everything prior to it is lost in emptiness. 

The answer is drip marketing. Drip marketing, automated email campaigns, lifecycle emails, autoresponders, drip marketing automation, salesforce drip campaign, and marketing automation are just a few of the many names it goes by. The idea is the same regardless of the terminology.

So, we’ve compiled for you in this blog all about drip marketing automation. We will cover in this blog the concept behind this term, its features and benefits, types of salesforce drip campaigns, shedding light on email drip marketing best practices, key elements, some email drip campaign examples, and how it will help in boosting customer engagement.

What is Drip Marketing Automation?

Drip marketing is essentially automated marketing at its most basic. A drip marketing strategy aims to gather leads, which are subsequently nurtured through a succession of particular activities. eventually selling these leads your goods or services effortlessly.

An effective plan will use tact and auto triggers to create sales by guiding prospects through the problem you're fixing, your solution, and each buying stage.

Effective businesses adore drip marketing. These tactics can easily be automated with the aid of email drip campaign software, thus doing away with the requirement for one-to-one sales. Additionally, you'll be ahead of where you are currently even if you do still need to sell by hand.

Features of Drip Marketing Automation

Drip marketing is effective and distinctive due to a few factors. The usual material is:

● Automated and prewritten

● Sent according to a predetermined timetable in response to audience interaction or another automation strategy.

● Keyed off or "mapped" to significant engagement points

The "drip" in drip marketing refers to sending a series of emails gradually and steadily. It might be 2, 5, or whatever you determine is the ideal amount of emails to exchange on a specific subject without going overboard. You compose the emails once for each campaign—like an abandoned cart drip campaign—and then use automation to personalise and send them. Your drip marketing campaigns run automatically after they are set up.

How will Drip Marketing Automation boost customer engagement?

This is how any salesforce drip campaign will help you in boosting your customer engagement.

Continuous lead nurturing

Effective nurturing is one of the primary issues facing all marketing teams. Compared to email marketing, drip marketing offers more comprehensive solutions, which elevates lead nurturing to a new level.

The basic goal of lead nurturing is to engage with leads as their status changes within the sales funnel by proactively reaching out to them with the appropriate information.

Drip marketing makes sure the lead is moved through the sales process by using a multi-channel and multi-action strategy to provide the content promptly. Keep in mind that none of this was done with human assistance.

Heightened Engagement

Drip marketing automation brings in more money than other email campaigns because it can provide the most pertinent information at the right moment without requiring physical intervention.

Better engagement results from its capacity to automatically give the information a prospect or client is seeking.

Drip emails have a much greater click-through rate than other types since they are prompted by user action and have a higher level of relevance. Drip marketing enhances client interaction and increases efficiency with its automated email delivery.

Saves Time, Effort, and Resources

The implementation of email drip campaign software includes the complete automation of the campaign flow.

You don't have to make unique emails or manually send them to various leads. The campaign goes smoothly and without interruption because the emails are started based on user responses and the pre-planned flow.

It not only saves time and energy but also improves the effectiveness of the marketing team because they can use that time to analyse campaign results and come up with new plans for campaign improvisation.

Increases Retention, Up-selling & Cross-selling

Drip marketing shortens the sales cycle, increases retention, and creates opportunities for up-selling and cross-selling.

Even if you are a single-product brand, your relationship with a consumer shouldn't end with a sale or conversion; rather, it should serve as the foundation for a long-lasting partnership.

Drip marketing is a good way to send automatic emails to people for the intended goals, whether it's a second purchase, a referral to friends and family, or a subscription-based product that needs to be renewed frequently.

Simple Post-Sale Interaction

Drip marketing automation also makes it simple to engage customers after a sale is closed. You may automatically send emails to customers to build brand value and boost brand recall, whether it's for collecting feedback or informing them of the newest upgrades or releases.

With their basic information, you can also wish them well on important occasions or send them tailored offers. All of them are automatable and create valuable relationships along the way.

Types of Salesforce Drip Campaigns

Running the below-mentioned salesforce drip marketing campaigns will tell you some of the best email drip marketing best practices. You can also consider these campaigns as foolproof email drip campaign examples.

1. Hospitality campaigns: You can turn visitors into customers with drip marketing programmes. Make sure your clients are aware of your products once you have them. Show them your hospitality by doing so. introduce them to the range of goods and services you offer. A welcome campaign aids clients in becoming familiar with your brand's principles. Your clients may receive relevant product recommendations through drip emails. These suggestions ought to be in line with their hobbies and interests. Make your email drip programmes appealing by designing them.

2. Promotional campaigns: There may be special discounts available to customers as part of your product promotion. Drip emails with promotional content will boost brand engagement and click-through rates. Your clients will become interested in the special discounts. They might persuade them to make a purchase from you.

3. Unsubscribe emails: Make your email drip campaigns for unsubscribers distinctive. They ought to evoke memories of the past in the thoughts of your clients. Include a statement that describes what the customer will lose if he unsubscribes from your newsletter. To keep them as subscribers, provide them access to special discounts.

4. Post-demo campaigns: They are closing sales and sending your consumers thank-you notes as well. Gratitude is due to your clients for picking your brand over rivals. Mention the advantages they can take advantage of and provide a CTA message. Include your brand values and provide your true message in your post-demo communications.

5. Lead nurture emails: They assist in letting customers know about your brand's objectives. They also help spread the ideals and concepts of your brand. By doing this, you can develop enduring relationships with your clients. Your drip emails should include a relevant newsletter image. They educate the client about the goods and services your business offers.

6. Follow-up campaigns: Selling to an existing customer has a larger potential market than marketing to a new one. Your brand loyalty will attract new clients. After-sale drip emails will prompt the buyer to continue subscribing. Your brand's principles should be communicated in post-purchase communications. It ought to be based on what your current customers are interested in.

7. Educational campaigns: Informative campaigns are best. Inform them of the introduction of new goods and services. Inform potential customers about your goods. It will provide your clients with the option to choose whether or not to subscribe. Incorporate some emotion into your communications. Customers will become more devoted to your brand as a result of this.

8. Re-targeting campaigns: By implementing drip email campaigns that are automated, you can retarget your lost consumers. Find out why customers stopped using your brand. Find discount vouchers and items that can help you attract new customers. eCommerce businesses engage their clients by providing alluring deals.

Key Elements of Drip Marketing Automation

Now that you know what all drip marketing campaigns are there, let us know the parts into which a campaign can be broken down -

Triggers: Events known as triggers start your drip marketing campaign in effect by either prompting a new lead to enter your pipeline or advancing an existing lead further down the funnel. The range and the total number of triggers may change depending on the unique characteristics of your particular industry.

Conditions: Campaign triggers start the campaign and shift the gears. However, a number of pre-established requirements must be satisfied before the engagement actions can start. Similar to triggers, drip marketing campaign conditions are chosen by the marketing manager who plans the campaign; as a result, they are only constrained by the manager's creativity.

Actions: Actions in drip marketing relate to the actual interaction components that build a bond between the company and its clients. These activities can come in the form of emails, SMS messages, social media direct messages, push alerts, etc., depending on the sort of drip marketing in the issue.

How to create a successful drip campaign?

Email drip campaign software is required to set up a drip campaign. Follow these steps to set up a successful drip campaign.

Determine your audiences: Depending on your industry, you may have a wide variety of audience groups. To make your drip email campaign successful, you must decide which triggers to use and who your target audiences are. After someone subscribes to your newsletter, for instance, you could send them an email.

Set goals: To help you gauge the success of your digital marketing activities, you must have goals. To guarantee that you have something to measure against, be clear while outlining your goals.

Write and design: After segmenting your audiences and setting up triggers, you can begin to create emails based on the stages of the client journey.

Plan: Before launching your email campaign, make a plan for how it will operate, including how many emails to send, the sequence in which they should be sent, and the appropriate triggers.

Test: As soon as your campaign is live, keep an eye on the analytics and experiment with various email features. The ideal timing to send an email, for instance, can be determined through A/B testing.

Final Thoughts

Learn as much as you can about your target audiences. To sell your brand within your speciality, use must try the above email drip marketing best practices. Choose the appropriate audience and message for them. While communicating with your consumer base, keep your eye on your business's objectives. 

Without a question, drip marketing automation is a very cost-effective tactic for boosting sales, signups, or leads.

Email drip campaign software should be incorporated right away into your marketing mix. Although drip marketing can appear to be incredibly complicated, this is not the case.

Starting slowly with a well-done, straightforward email autoresponder sequence can enable you to notice benefits almost immediately.