What if I tell you that you don't need physically visit any place but virtually, and you can do all your shopping sitting on your sofas?

Would you believe it?

I doubt!

But it's real now you can do shopping sitting at your home and virtually going to the mall or shopping store of your choice.

It might sound unreal, but it's not.

Thousands of malls and stores already allow virtual tours of their places, and you can even try dresses virtually.

The global pandemic has boosted the virtual tour sort of things, and now it's becoming a trend.

Some of the top companies, which include Alibaba and Valentino, have started virtual tours of their shopping malls for customers to come virtually, navigate and purchase clothes and appliances. 

What is a Virtual Tour?

A virtual Tour is a simulation of a physical location created with different sequences of images and videos to give an immersive visual effect to the customers. Companies do everything to enhance the customer experience. All the companies are trying hard to add sound effects, narrations, music, and overlaying text to increase the virtual tour experience.

Companies have started understanding how impactful virtual tours are for eCommerce industries. They understood that it could provide a great visual representation of your products to the customers. 

Your customers can establish a connection between the product and themselves before physically testing or using them.

The immersive virtual shopping experience is new for users, and they find it very exciting and thrilling to experience this, as they have never imagined that shopping could be this entertaining.

Does Virtual Tour Impact on Sales of E-Commerce?

Of course, it does!

I know, when it is about sales, people tend to believe more in facts and stats. Here are the stats:

● Customers aged between 18 to 34 have more chances to book a place if there is a virtual tour.

● More than 50% of adults on the internet rely on virtual tours in their research and decision-making process.

● The chances of engaging on-site increase five to ten times if they provide a virtual tour.

● 67% of people want more business that offers virtual tours.

A virtual tour of your business increases the possibility that the user will spend more time on your website. It also boosts the chances of more sales consequently.

How virtual tour boosts sales?

Now let's dive deeper and figure out how virtual tours in eCommerce business increases sales manifolds. These points will elaborate on why your company should add virtual tours to your eCommerce business. 

Here are the benefits of adding virtual tours to your business to increase sales of your business:

Better Marketing and Sales Tools

It has become the game-changing tool for effective multi-channel marketing and sales tool. This is the best way to connect with your customers from anywhere in the world. 

The experience in the custom virtual tours is designed to be intuitive and smoother for all age groups to understand and use.

Such virtual tours aim to create a meaningful presence among the users or customers of the product.

An Edge Over Competition

A virtual tour is something that every company wants to grab a place in this marketing strategy. But few succeed in doing this. If you wanted to get an edge over your competition, you should create a virtual tour for your product that can easily differentiate your product from the competitors.

This virtual tour will help you broader your marketing field and reach a higher audience as this is more engaging and give a more immersive user experience.

Time and Money Saving

There are only 24 hours in a day. The point is you can't wait for everyone to come to your place individually and grow your business. This is a digital era, and today customers do not come to your place, business visits their home through the internet.

It does not limit the number of customers but provides opportunities for every business to reach millions of customers in a day.

Now people from anywhere in the world can take a virtual tour of any e-commerce platform and place an order.

Captivate Customers

Initially, when the internet arrived, the eCommerce industry observes revolutionary growth as they aren't limited to a physical place. 

The business could show their customer the images of their store and product. As things started evolving today, they are capable enough to provide a virtual tour of their eCommerce platform where users can test the product virtually before actually buying it. This is an immersive experience in itself.

Strengthen your online presence

Today, before buying any product, customers read the reviews of that product 10 times on the internet. This shows how much trust the internet has gained over the years, and you should leverage this. 

You could ease their buying process by inviting them to a virtual tour of your eCommerce platform. This could add value to your presence, and more people will attract towards your product.

We have discussed the 5 benefits a virtual tour brings to your eCommerce platform. Now we will learn more about all the types of virtual tours.

360° Virtual Tour

The 360° virtual tour gives you visuals from all angles. The scenes are created either by merging all the different shots together or by continuous shots filmed on a 360° camera.

These types of cameras can be deployed on any 

and application.

3D Virtual Tour

This virtual tour is based on a 3D model as already clear with the name. The whole location in this model is based on the 3D concept.

This 3D experience starts as soon as the user entered your website or application. Such 3D tours could be created with a detailed multitude of interactive options.

Virtual Reality Tour

This is the best way you can observe something without physically going there. They offer an unprecedented level of immersion, realism and user control.

It is so immersive that it wouldn't let you feel that you are not standing at the physical location of the place.

Closing Thoughts

All businesses have shifted online, and it has become a complicated task to compete without having an online presence.  

This rapidly growing tech industry has changed how business works now, especially the eCommerce industry. 

Virtual reality might take some more years to be actually available as ease, but with the way it is growing, it wouldn't take more years. 

Hopefully, virtual tours are going to be the best way for the eCommerce industry to grow rapidly and increase its sales many times.