The first-ever email was sent in 1971 by software engineer Ray Tomlinson. It's been more than 50 years since the Email is in existence. Many times a question occurred is Email marketing still effective?

Marketing has evolved remarkably over the past few years. Social media marketing tries to dominate the field of Email marketing and has succeeded up to an extent.

Those who think that the Email marketing trend is over, couldn’t be more wrong. In this Email marketing blog, we will understand why Email marketing is still effective in 2022.

83% of people in the world say that they prefer Emails for receiving any business communications.

According to Statista, there are 4 billion active Email users in 2020, and this figure might increase to 4.6 billion users in 2025. Alongside that, there are 306 billion Emails sent and received every day which will increase to 376 billion daily in 2025.

The current Email users are far more than social media users worldwide. The number of Email users is around 400 million more than the number of social media users.

The value of the Email marketing market Is $7.5 billion in 2020 and will hike to $17.9 billion by 2027.

The above data is enough to tell you the importance, relevancy, and effectiveness of Email marketing.

If you ignore email marketing, you lose an edge over others from a marketing perspective. The future of email marketing is still very bright, and you should not ignore it. 

A short comparison of Emails with social media platforms

What is the first thing you do when you wake up in the morning?

The most common answer is to check your mobile!

Another important question is, what do you check on your mobile as soon as you open your mobile?

Now, this is something important, and here I want to share with you some figures:

• ● 58% of people check their Emails.

• ● 14% of people check their social media handles.

• ● 20% of people search for something.

• ● 5% of people read the newspaper.

• ● And 3% of people check their company’s intranet.

Email is far ahead of your priority list when it comes to the first check of the day.

Businesses spend billions of dollars on advertising on different social media handles, but the point is only 1% of consumer-packaged goods (CPG) companies actually report success with their ad campaigns.

On the other hand, the market value of Email marketing is rising consistently at a very high rate. It was $7.5 billion in 2020, and the estimation is it will increase to $17.9 billion by 2027.

Based on the above stats, we could conclude that email marketing is still more effective for converting leads than social media platforms.

Advantages of Email marketing

Email marketing is simple to use and implement.

The best thing about Email marketing is that 99% of people check their emails every day, and some even check several times a day. It is one of the main communication channels for all business dealings.

Email is very effective for reaching new customers. There are various techniques that you can use email for marketing and for reaching. Cold mailing is one of the techniques, via cold calling. We reach out to those competent customers who can use our service and product. Hence, email is a crucial technique to use for the conversion of leads.

Personalized Emails and easy CTA

One of the best things about email marketing is you can send personalized Emails to different customers.

Customers share their details to all the websites on which they can rely. Based on the details, you can send them targeted and well-optimized Emails to convert your readers into leads.

Once you collect the information, then it's easy to send them a call to action (CTA) button.

Now, as we know Email marketing is still effective in 2022.

We are moving forward with the Email marketing trends to be watched out in 2022.

Email marketing trends

1. User-generated content

 It is very tough to understand how users convert and improve organic traffic. It is one of the easiest and simplest ways to increase traffic and convert users into leads.

User reviews play a significant role to increase your email's credibility and help to increase your audience.

These reviews make a positive impact on customers and create good impressions.

 2. Mobile optimization

Smartphones are ruling the era. Everything that happens on the internet, is mostly consumed by mobile users. The same goes for email. 63% of all Emails open on mobile devices.

 Users preferred to use mobile compared to desktop, and this can be observed in this data that mobile browsing surpassed desktop browsing by 20%.

3. Email Accessibility

To get more profit out of Email marketing it is important to access more people. The more people read your Email, the more fruit you can reap from it.

Accessibility improvement helps to attract more engagement.

4. Data Privacy 

Nobody likes to take information at the cost of their privacy. You should also ensure that you give your users confidence about their privacy. The internet has all the information about everyone using it.

It becomes crucial to protect your user data.

The best way to do this is to show your users all the acts you perform to save your user information.

Also read: AR Broadcasting: A New Digital Marketing Frontier