Do you feel any difference in experience when you see a website from different devices? It was a problem in the past, but now companies are aware of it and optimise their website for different devices. Responsive web design has changed the way a website appears on devices. It has made the website more user-friendly irrespective of devices. In the further section of this article, you will understand the importance of a good website design and responsive website design services.
What is Responsive Web Design?
Responsive Web Design, or RWD design, describes modern web design as a modern web design approach that allows websites to adapt to different devices irrespective of their screen size. The website works equally well whether you open it on your desktop, tablet, mobile, laptop, or even your smart TV. Responsive web design services are about creating web pages that look good on all devices.
How does a responsive web design work?
A non-responsive website works through a set of files and CSS (Cascading Style Sheets) files responsible for the website's appearance. On other hand, a responsive website applies an alternate set of CSS files depending on the website to access the site. Such a website responds differently based on the device.
Why is a responsive web design important?
The time has gone when the majority of users operate websites only on desktops. The website designers create websites having those general users in mind. But, we have come a long way. Today, users access websites not only on desktops but on a variety of devices such as mobiles, laptops, and tablets.
If the website is only optimised for desktop users and ignores the other users, chances are there that other device users get impacted by this decision.
According to the Statista report, mobile accounts for half of the web traffic worldwide. In the fourth quarter of 2021, mobile devices generated 54.4% of global web traffic. This number is increasing continuously.
Importance of responsive website design in SEO
Google announced that mobile-friendliness is a ranking factor from now on. Such websites appear higher in the search results. Websites that work well on all devices have higher chances to rank on Search Engine Result Pages.
Ranking on search engine result pages brings more visitors to your site and ultimately generates more leads and sales to your website.
You may also like: 8 free mobile apps every web designer must have
Is your website responsive?
As you now understand, responsive web design services are essential for a successful website. It is very important to check whether your website is responsive or not.
Here is how to check how responsive your website is.
- ● Open your Google Chrome browser.
- ● Visit your website.
- ● Press Ctrl + shift + I, and chrome DevTools will open in your chrome browser.
- ● Then press Ctrl + Shift + M to toggle the device toolbar.
- ● Now view your page from a mobile, tablet, or desktop perspective.
Google also provides a free tool to check whether your website is mobile-friendly. A responsive web design has several benefits like faster pages, more mobile traffic, lower maintenance needs, higher conversions, etc.
You may also like: Web Design and Development: Expectation vs Reality
Closing thoughts
The end goal of every website is to rank higher on Search Engine Result Pages (SERPs). We have entered a new age of web design and development.
Responsive web design services enhance the experience of users, it allows you to create custom solutions for a wide range of devices. Responsive web design creates a great experience for all kinds of device users.
