SEO has been in trend for the past few years and is the biggest source of organic search traffic. Organic search traffic is far better than paid results.
Recent research discloses that 75% of Americans do not click on Ads that appear on top of the page. Hence, you can understand the importance of organic search results and the role SEO plays in obtaining organic traffic.
The algorithm google follows to rank websites evolves from time to time. It is going to be tough to rank a website on google.
This article is to solve all the queries and will tell you all the top SEO trends and tactics to follow in 2022 to get a rank in Search Engine Result Pages (SERPs). SEO trends in 2022 will be different from SEO trends in 2021.
Investing in SEO is a guarantee of good performance and success. Top trends in SEO help you optimize your website better and increase your visibility to your target audience.
Without further delay, here are the top 10 SEO trends in 2022.
Good page experience
Page experience is an important ranking factor. Good user experience (UX) ensures a higher ranking. Google gets an idea about your website with the help of bounce rate.
Page experience applied to both mobile and desktop websites. It is not limited to mobile friendliness and responsiveness. But loading with speed, interactivity, and visual stability should also be part of it.
In page experience, page speed is quite crucial. Google also made it clear that page experience is considered for ranking.
Mobile-friendly website
SEO trends in 2021 have shown how important it is to have a mobile-friendly website. It estimates that up to 2025, almost 73% of users will access the internet with mobile.
You could understand how important it is to have a mobile-friendly website in 2022. The mobile-friendly website has a better approach to doing SEO to attract more organic users.
Google also has rolled out a Mobile-first ranking (MFI). MFI also made an impact on the page experience algorithm.
This boosts your SEO campaign, and you have a clear idea about the mobile-friendly website.
Understand MUM to improve your ranking
MUM?
What is this? If you do not have any idea about MUM.
Then, let us understand the MUM first.
MUM is an abbreviation for Multitask United Model. MUM is launched to enhance user experience, and it is far better than BERT.
MUM helps to provide quality search results using Advanced Artificial Intelligence. It will combine the search queries by understanding the users' sentiments, context, and intent.
Understanding MUM makes your website better than the competitors.
MUM is new in SEO and takes some time to flourish. But if you start paying attention to it and start working you will get the most benefits from it.
It also helps to understand the intent of user queries and give smarter answers to complex questions. It builds new SEO trends.
Video content
Video content users are increasing with time. More and more people are looking for a video to get a complete idea about a particular topic.
In the top SEO trends in 2021 also. An Estimate suggested that by the end of 2022, 82% of all the online traffic will be video content.
Hence, you can understand it is to provide video content. It plays a vital role in an SEO campaign and boosts website traffic. All this happens by adding a video to your blogs.
A good SEO strategy includes videos.
Passage Indexing
Google becomes smarter and smarter every day. It would be better if we go step by step with Google and upgrade ourselves.
Passage Indexing is a part of Google's strategy and algorithms.
If you like to write small pieces of stuff and want your paragraph or section to rank on google. Then passage indexing is all you need to understand.
Google uses natural language for processing features to index web pages. And try to understand the meaning of the passage within the web page and rank it over SERPs.
You need to use SEO techniques to write a passage so that it can appear in SERPs.
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Voice search optimization
How great is it to get the answer to your query by speaking a few words? Well, it is going to be a part of life soon. Almost 50% of house owners will get a smart speaker by 2022. This is a large number.
Optimising your website for voice search is a great deal and many for SEO purposes. Voice search optimization increases user experience (UX).
It is a must to include it in your SEO trends strategy in 2022. Voice search answers the long form of a question, and hence, you also need to target long-tail keywords.
AI impacts SEO
Artificial Intelligence(AI) is changing the upside-down interaction of people with online content. AI has upgraded itself, now it understands what people like the most and shows the related content to the users.
It also provides auto-suggestion to the user based on their search history. AI also helps in SEO, as it provides the user with well-structured and well-optimized content, which reduces the bounce rate and increases the CTR. Also the duration of the user on your website.
Publish long-form content
Long-form content is going to dominate online content. People want all the necessary importance for SEO purposes and outrank your competitors in 2022.
Your long-form content should follow the EAT practice.
EAT stands for Expertise, Authoritativeness, and trustworthiness. You must follow the EAT guidelines. Your article should include at least 2000 words or you can also follow the method or write 10% more words than your competitors.
Make your long-form content more engaging and well-structured which can fulfil the user's search intent. This will help your page to appear in SERPs.
Search Intent and User Intent
SEO is a complete game of users. Your SEO strategy should be user-centric. Victory belongs to those who understand the users and optimize the website with user intent.
This was in SEO trends in 2021 and will remain in 2022 also. The reason is that the user’s search intent is ever-changing and they use the search engine to find the answers to their search query. This can be about a particular topic or in general.
The business needs to understand what users want and then provide them, this will not only benefit the users but the website also.
Link building strategy
Last but not least is link building strategy.
Link building is in the market for a long time and will continue to stay in 2022 and thereafter. Ethical link building is a classical SEO strategy.
Paid links and inorganic strategies are penalized by Google, but still, ethical link building is a very good strategy. Build a link that does not hurt the google policies. And it will boost your ranking with SEO.
Wrapping up
Apply the above-listed top 10 SEO trends in 2022 and grow your website manifolds.
A good website offers quality content to the users, which is more informative, more engaging, and more reliable. This will help your website to grow organically and get a rank in SERP.
Implement these strategies of your competitors and defeat them in the game of SEO.
Also read: Web Design and Development: Expectation vs Reality
