Netball America

Netball America is a fast-growing governing body — 50+ member clubs across 33 U.S. states and Canada, a community spanning 30+ cultures, and programs reaching more than 400,000 youth and adults, with a stated goal of reaching 3.3 million people. None of that scale came through on the existing site. Programs (My Netball Academy, Schools and Colleges, Community, Performance Pathways, USA Teams), flagship events (U.S. Open Netball Championships, National Netball League), and ways to get involved (membership, clubs, partners, volunteers, donors) lived as disconnected pages rather than a structured system, making it hard for new players, parents, clubs, and sponsors to find the right entry point.

CreateBytes mapped Netball America's real audiences — players and parents, member clubs, schools and educators, sponsors, and donors — against its actual program and event structure, rather than treating the site as one generic non-profit template. The information architecture was rebuilt around that structure: programs, events, get-involved, and about, each with a clear next step. Messaging was rewritten to lead with the organization's mission and measurable reach — inclusivity, youth development, and national and international growth — so the scale of the work is evident on first look, not buried in copy.

Discovery — stakeholder interviews with the Netball America team and an audit of the existing site, program pages, and content gaps. Content architecture — restructuring the sitemap around programs, events, membership/clubs, and get-involved paths (partners, volunteers, donors). Design — a visual identity that carries the energy of the sport while keeping the mission and impact numbers front and center. Full stack build — a scalable platform to support ongoing content (events calendar, eNews, program pages) and future features like member and club management. Launch & handoff — QA, content migration, and training for the Netball America team.

The redesign gives Netball America a site that finally reflects its real scale — its national reach, program depth, and community impact — and a stronger digital platform to support continued growth, participation, and outreach.